Right, JoAnn, party time! Denise, I will be lurking with the camera to catch you with a bottle of good beer in your hand. :D

Kathy, thanks for remembering the real name of the wine, and Don, for remembering the actual event. I went absolutely blank on both counts. We don't have Trader Joe's in the Dallas area (at least that I know of), so I've never tasted Charles Shaw wine. Maria, your comment about hesitating to buy a $3 bottle of wine is so true. I would react just the same way. Your comment reminds me of an experience my husband had during college while filling in as a clerk at a gift shop. One day the owner was surveying items and noted that something had not been selling well, so she said she needed to re-price it. She changed the price UP -- and the item started selling!