My intent was certainly not to hijack the thread but to raise what I thought was a "counterintuitive" way to enhance the experience rather than just adhering to the conventional wisdom of adopting a frequent guest program (which btw has been demonstrated to only really be effective to small sub-segments of consumers regardless of category and price level).

What I do hope is that the folks at Radisson realize how special their product is - which is why everyone on this board is so eager to offer input. Many companies would KILL to develop a customer base as passionate about their products as Radisson has done over the years!