I was very impressed by the quality of the "Live the Luxury" Regent Brochure. While undeniably expensive to produce, it is really the company's "statement" piece regarding where they want to take the line in the future. While I expect the company's future brochures to echo the themes and some of the production values set forth herein, I don't expect future brochures to be this elaborate or expensive.

If anything, this brochure is proof of how serious, committed and organized Regent is in executing their rebranding strategy. Their strategy of going "up market" is way more involved than just going all inclusive...

I am very excited about Regent's direction. Now all I have to do is decide on an itinerary for 2007!

Best regards--
Bill