There's no winning with this kind of literature. If Regent sent it out to all non-clients, we would be complaining because we didn't receive the same info. Yet, lots of mailings to already loyal customers seems like money that could better be spent elsewhere. I think it's the same with most travel related companies. You should see the mail we get from Tauck tours. Often it is the same brochure mailed over and over again. If the advertisement is enough to entice a client to sign-up then it is probably worth it to the company.