Having worked in Marketing for several years, I am aware of the astronomical costs involved in creating and producing high-end collateral/promotional pieces. Regent is spending very, very substantial bucks for their direct mail advertising. While these pieces are aesthetically pleasing, we toss them in the trash after a quick look-see.

Direct mail pieces don't sway me. Word-of-mouth, recommendations and experiences of others who've been there-done that help me make educated decisions. It's not the glossy collateral.