Island Girl said everything so well! A first impression is the most lasting impression. Marketing staff is hired to entice and sell their product. Why RSSC is going in this direction is a real puzzlement, considering the recent changes in their Marketing department.
While I have not seen this collateral, I trust in the comments made by those who have. A cheap presentation equates to a cost-cutting cruiseline operating a cheap cruising experience to those not in the know of just how good the RSSC cruising experience actually is.
Marc, you bring up the point of why spend lots of $$$$ when these cruises are selling so well and also the fact that many brochures just sit on one's coffee table gathering dust. IMO, I do think that regardless of whether or not these cruises are selling well, or if I plan on just letting the brochure I receive just sit in my home, is really not the point. The point is that RSSC is an upscale, high-end operation. To cheapen brochures and advertising reflects upon the company, as a whole. Here we are discussing it. How far does this discussion go? Is it contained to LCT or does it go beyond, when we shy away from sharing such collateral to family and friends?
I've raved about RSSC beginning with our very first cruise. If I gave a family member or friend a less-than presentable brochure, I think it would lead them to wonder about the upscale cruiseline and cruises we've experienced. Presentation says so much, even in the most subtle of ways. It would be an embarrassment to show something less than worthy of RSSC.
I wish I had the collateral to see for myself; however, RSSC has not sent one our way.