I've said this before, but I'll say it again. The "book" to which Nevil refers was very heavy on "fluff" and very light on "hard facts" such as when, where, and how much. Others have disagreed with my statement that such mailings are very costly. However, my wife Carol has recently filed to run for our state's House of Representatives, and we are finding out darn quickly how much even little "piddly" mailings cost! So I'll stick by my opinion that such mailings ARE very expensive -- a cost for RSSC that would be better spent on lower fares and/or better content.
Thanks,
Richard