marc,
I truly don't know the answer to your question, but with the board's indulgence, I'm willing to make a guess.
- There's been a lot of very good discussion about price sensitivity in the luxury cruise business on the cc boards and I suspect most of us have read that.
- With that in mind, it seems reasonable (to me anyway <img border="0" alt="[Hammer]" title="" src="graemlins/hammer.gif" /> ) that RSSC might be trying to capture the "Young Affluents" who still have kids at home. If a sizable share of those in say their 30s could be "captured" now; RSSC would have a cash flow established for maybe 40 years.
- It really is the same marketing strategy pusher/dealers used when I was a kid: give away the nickel bag and you've got a customer forever!
Greg