This actually seems like a bad idea to me because I'm a lazy person...Seeing the prices on B&K's website is what prompted me even to consider RSSC in the first place. It becomes really obvious at how great a value RSSC is compared to the other lines. I'm not the sort of person who likes to shop around and call all sorts of different travel agents and ask for different recommendations. If RSSC had been enforcing this policy back when I was starting to consider alternate cruise options, I probably would have never bothered trying RSSC.