Very tempting deal, Ms, especially out of LAX.

L'Avion is flying direct from Newark to Paris (I believe it's Orly airport). They use a 757. Same idea as MaxJet/EOS.
EOS has the most comfortable seats/highest prices
Silverjet is midway in comfort & price between MaxJet and Eos. Flies from Newark to Luton
MaxJet is older-style business (not as much recline) at the best prices.
I booked some tickets on Silverjet. The ticketing process was such a mess I cancelled them.

Continental (and most of the other majors) usually runs around $2400 per person round trip for a non-refundable, restricted availability business fair (R class) New York to London Gatwick. Between June & September, the prices are a bit lower.

Cheers, Anne