From the toast auction page:

"Awoke this fine morning to find the hit meter at 65000. Just finished a photo shoot with New Jersey based Daily Record Newspaper and the N.J. Herald has the toast on the front page. A 5th grade English class is watching the auction all week. The world is going to spin off its axis over a piece of toast. Please keep in mind this is a serious auction. Now im calling a radio station back in Arizona to do a live talk show. Still waiting for Matt & Katie to call."

Good heavens! What next?