Trader Joe's started here in the San Fernando Valley. It's an Icon. Sauces made just for them, Pasta's Cheeses, Wines - Gourmet groceries that you can't find elsewhere that are great and reasonable prices. Prepared food that's tasteful - lots of organic things.
Here it's only 2 Buck Chuck and it's actually wine that's affordable and drinkable. Their Zinfandel won several taste awards. They buy wine from Franzia (formerly Jug wines) that's higher end and overproduced.
