Whenever people come to NYC, by ship or otherwise, Broadway is always a big attraction! But it can be expensive..... $100 per seat is not strange.
Here are some suggestions to help you enjoy theatre and not go broke doing so:
You can always buy available tickets via Telecharge or Ticketmaster at full price... or you can visit the show's web site and buy them from the show...again at full price. Sometimes this really is the best way to go. If you must see a certain show on a certain day, it is.
The best discount site I have found is: Broadwaybox.com. They do not always have every show or every date, but the discounts are better than I have found anywhere else...at least on a regular basis. Their selection is outstanding.
Broadway.com.... yech! I have never found any deals here. AND their fees are very much on the high side. But they do spend a lot on advertising.....
Costco...Yes, the big box club! They have very very few shows, BUT if you hit it right...huge savings and great seats.
example: some very good LCT friends are coming to NYC in a month or so. They are going to see a show and already got tickets. Knowing that we would not be able to sit together, I began checking for availability & prices. Reg seats were $96.25 each. Broadwaybox had them for about $60, but not for the date I needed. On a whim I checked Costco. WOW! $45 a seat. 4th row center!
Keep this in your bag of tricks.won't work often, but when it does..nice savings!
Day of show: TKTS sells day of show seats for about 1/2 + a couple of bucks. Selection is limited, but great savings. There is one in Times Square. But that is where the long lines are!
Be smart...go to the one at South Street Seaport. Same shows, same seats, same availability..........shorter lines! And - bonus - the box office at the seaport sells tomorrow's matinee tickets. the Times Sq site does not.
Be warned, however, TKTS is cash only..no credit cards.
And never forget to go an internet search on the name of the show you want to see..you just never know!
Enjoy... Doug